3. Willow    2019

Art Direction

School Project

Willow Hôtel & Restaurant is a luxury hotel and restaurant established in Étretat, France in 2019. The main branding goal is to create a gateway for the clients coming from the city and a new experience for the ones from the area. This will be a new adventure both for frequent guests and for the people coming for the first time in the region.

The materials that were used are a luxurious dark green, light grey and gold shades of metal make up a peaceful color palette reminiscent of the calm and resourcing proximity to nature. The brand blends together effortlessly with botanical imagery and textures, becoming one with the heavenly landscapes. The logotype, constructed from an elegantly subtle serif typeface, was especially conceived to look its best carved in stone or wood.

Illustrations by: Barb Mekelburg